I've learned a bit since I had started selling jewelry online. I am still learning. It is not as simple as one might think... I am always happy when I come across any useful information on the subject.
Once I've come across a few tables with the research results by Tatiana Nlivajko. There were no conclusions with the tables, so I asked if I could publish her tables with my own conclusions. She gave me permission. I will try to keep it sweet and short here :)
Do people buy jewellery online?
Good news! (for me) More than 50% people buy jewellery online!
What is the age of people who buy jewellery online?
We jewellers suppose to consider the age of people who we make the product for. So, good to know, that if I want to increase my chances for my online sales, then I should make jewellery for women 30 to 39 y.o.
How much would they spend on jewellery per year? If we consider their income we might get information we are looking for...
I think this table gives me a better idea. Now I know that most people spend less than $200.00 per year. If I compare it to the previous table, I will learn that it does not depend on income how much buyers spend on jewellery per year!
Well, this is interesting! People answered that quality and uniqueness was a lot more important than price! Comparing it to the previous table this sounds funny. Price does not matter as long as it is less than $200.00!
According to this research I do everything right :) Lots of quality unique jewellery under $200.00 in my online store!